Photo by Andy Witchger, illustration by Heike Schick
The unicorn, one of the most beautiful creatures of all, fulfills our need for hope and our wish to believe in magic. This trend is characterized by pastel hues and glitter. But the days of the unicorn are numbered, and the llama becomes the new unicorn. Although they lack the magic and mysticism of unicorns, llamas, with their shaggy fur, floppy ears, the squishy nose and adorable smiles, have a cuddly factor that makes them ideal for graphics on soft goods. The word ‘llama’ inspires puns such as No problama, and rhymes with ‘drama’, ‘karma’, etc. This year will be the year of the sloth, a lifelike portrayal of the carefree lifestyle many of us strive for every day. Perhaps we are attracted to the sloth’s laid-back demeanour because it reminds us of ourselves watching television on the couch. The sloth is the new llama.
The year starts with important lifestyle fairs featuring interior products. The Heimtextil is a source of inspiration and the IMM a revelation. Please follow me on my expedition through five trend themes.
In our meritocracy we tend to consider play as a pastime or childish activities. And yet play is a mode of being human and a fundamental part of our well-being. While play is an activity, playfulness is an attitude; it’s the state of mind, of mindfulness, of connection, of responsiveness and of giving oneself over to the moment. Playfulness is one of the core characteristics of being creative. All creative acts are forms of play, and with play comes a sense of humour. When it comes to design playfulness doesn’t mean an arabesque style, but humorous unexpected combinations. In this trend interiors look like playground and furniture reminds us of toys. Vital primary colours are combined with washed-out pastels spreading optimism. My designs for children are also meant for adults who are young at heart.
Heimtextil in Frankfurt starts on January 8th, 2019, and my children’s collection Linileinchen celebrates its premiere at the booth of Alberta Kiel, hall 3.0 booth 66. In addition to classic themes such as circuses and jungles, there are also trend themes such as scouts and sloths. On Thursday, January 10th, 2019, I will be at Heimtextil in person and look forward to the creative exchange.
When it comes to Christmas the deer is the most popular animal to decorate the items used for celebration. Even so, the background of Christmas is the birth of Jesus Christ; additionally there are fairy tales, legends and myths from the ancient pre-modern times. The deer is the symbol of the dying and reawakening God in many religions. In the “holy nights” the great conversion, the resurgence of the light and the birth of new life takes place.
Reindeer are a deer species found in Arctic regions and are well-adapted to living in cold and rugged conditions; therefore, they’re a perfect animal symbol to use during the winter season, and the one most associated with Christmas.In Christmas lore, reindeer pull a sleigh along the night sky to help Santa Claus deliver gifts to children on Christmas Eve.
Pantone, authority for colors, has announced the color of the year 2019, which represents the zeitgeist: Living Coral. A bright, warm shade of not-yet-pink and not-yet-orange. The name suggests colorful underwater worlds and appeals to our responsibility to protect these sensitive ecosystems. Coral Living conveys optimism, joie de vivre and spontaneity. The longing for a sunny holiday on a paradise island with exotic flowers, fruits and an extravagant bird life such as hibiscus, papaya and flamingo are awakened, and we feel the energizing effect of a sunrise. This color is particularly popular in the beauty industry, because it flatters almost every skin tone. In addition, Pantone offers five color worlds around Coral Living: Focal Point, Shimmering Sunset, Sympatico, Trippy and Under the Sea.
As the nights get darker, it’s the time of the year to enjoy ghost stories and trashy horror movies. My personal favourite film is Tim Burton’s Corpse Bride, originally narrated by Helena Bonham Carter as a young charismatic zombie bride, Jonny Deep as the fiancé, and Christopher Lee, world-famous as Dracula from the movie of the same name. Which horror movie do you prefer?
In Europe, Halloween is not so common, but in America it is very popular, because they have trick-or-treat, the tradition of dressing up in ghoulish costumes and going door-to-door asking for sweets. This custom may come from the belief that supernatural beings or the souls of the dead roamed the earth at this time of year and must be placated with food and drink. Therefore, the trend has developed to create funny Halloween snacks in the form of skulls, mummies, spiders, monsters and ghosts for the party. As a designer, I love developing Halloween designs because they walk a fine line between being both scary and cute, and also because it’s a celebration that unites fantasy, creativity and mystique.