Pantone, authority for colors, has announced the color of the year 2019, which represents the zeitgeist: Living Coral. A bright, warm shade of not-yet-pink and not-yet-orange. The name suggests colorful underwater worlds and appeals to our responsibility to protect these sensitive ecosystems. Coral Living conveys optimism, joie de vivre and spontaneity. The longing for a sunny holiday on a paradise island with exotic flowers, fruits and an extravagant bird life such as hibiscus, papaya and flamingo are awakened, and we feel the energizing effect of a sunrise. This color is particularly popular in the beauty industry, because it flatters almost every skin tone. In addition, Pantone offers five color worlds around Coral Living: Focal Point, Shimmering Sunset, Sympatico, Trippy and Under the Sea.